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FAQ

Common questions about the Studio Booking System.

Straight answers about fit, scope, payment, what Middlesy does and does not do, and what to expect before work starts.

Find an answer about your website project

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28 questions

Fit and scope

The Studio Booking System is built for established beauty and wellness studios with one location, up to 10 providers, up to 20 services and one compatible scheduler already in place.

Home, Services, Team/About, one priority service page, and Contact/Booking. All copy and design are original and built around your existing identity.

No. Every site is custom copy and design. We start from your services, your customer journey and your brand.

We build your site with clear service and location copy, structured pages and the technical foundations that support discovery in Google and AI search tools. Before launch, we check crawler access and indexing settings. Search platforms decide what appears, so rankings, mentions and citations cannot be guaranteed. Ongoing SEO and content campaigns are scoped separately.

Extra pages, custom booking development, ongoing SEO, ads, branding, photography, legal work, or content beyond the agreed five pages. Portals and internal tools are separately scoped.

Scheduler and Middlesy

We connect one compatible existing scheduler and confirm support for confirmations, reminders, and one post-visit review or rebooking follow-up before quoting.

Middlesy is a custom-built AI assistant shaped around your services, brand knowledge, tone, rules and customer journey. It answers approved questions and guides visitors to the booking or enquiry flow you use. We assess existing or new tools and scope any additional connections around your business.

It is custom-built around your business: your services, your tone, your rules and your customer journey. The conversation is one part of a planned path through the tools and next steps your business uses.

You approve its knowledge, voice, permitted steps and the points that need a person. We build and adjust Middlesy around those decisions, including the contact route you want visitors to use.

We assess your current tools or help you choose new ones, then scope and test the connections your journey needs. Compatibility is confirmed before we promise an integration.

It guides the question-to-booking or question-to-enquiry journey in the standard system. Your connected tools handle the actual booking, submission and agreed follow-up. Broader workflows are scoped, built and tested separately.

In the standard setup, your connected scheduler handles bookings and confirmations. Middlesy guides visitors into that flow. Direct appointment creation, changes or cancellations require a separately scoped, approved and tested integration.

The Studio Booking System is built for one language per project.

Plan, preview and payment

Start with a free fit call. The $500 paid Plan & Preview is standalone work credited toward the $4,997 setup. After written build approval, pay $2,500; the final $1,997 follows agreed checks and your sign-off, before launch. Monthly management is $697 from accepted public launch. Required third-party costs and extra scope or usage are separate and disclosed before you commit.

No. It is a paid standalone phase. You receive a page plan, original homepage copy and a working homepage preview with one consolidated revision.

Yes. If you approve the full build in writing, the plan and preview cost is credited toward the build.

You keep the plan and may use the delivered homepage copy and design. The production site and ongoing Middlesy access are not included. No build balance is due. Completed preview work is not automatically refundable.

Plan and preview is paid first. Build-stage payment is due before implementation. Final balance is due after agreed launch checks and your sign-off, before public launch. Monthly management starts at accepted public launch.

The paid plan and preview includes one consolidated revision. The build stage includes two consolidated revision rounds.

Ongoing management and ownership

Hosting, Middlesy, uptime and error alerts, a monthly booking check, conversation review and a short performance note. It includes two total routine care hours and 1,000 AI replies per month, plus a $30 monthly communication allowance.

No. Monthly allowances do not roll over. Extra work or usage needs your approval first.

Yes. Managed service is month to month with 30 days written cancellation.

You retain paid custom website work and your data, subject to third-party licenses. Managed hosting, Middlesy access and managed workflows end with service; we arrange handover first.

Timeline, separate costs and guarantees

Timelines are agreed per project based on scope and your inputs. Dates depend on your access, feedback and approvals.

Scheduler, domain, payment processing and excess usage are separate and disclosed before work starts.

No. We do not promise rankings, bookings, revenue or that the system replaces staff. Your results depend on your traffic, offer, market and follow-through.

We review your current site, your scheduler and whether the Studio Booking System fits. Booking the call does not commit you to paid work.

A confirmed booking means you have received a calendar confirmation. Anything before that, including a submitted form or a conversation with Middlesy, is an enquiry until confirmed.

Book a free call

Not sure if your scheduler will fit?

Book a free 30-minute call. We will review your current site, your scheduler and whether the Studio Booking System is the right starting point.

Book my free fit callsupport@middlernd.com

No commitment to paid work. We will tell you if we are not the right fit.

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Websites, booking journeys and Middlesy for beauty and wellness studios.

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