Skip to content
middle
  • How it works
  • Work
  • Middlesy
  • FAQ
Book a callBook my free fit call
Middle/Middle’s Studio Booking System
Middle’s Studio Booking System

Help clients book while you focus on your work.

Built for established beauty and wellness studios with one location, real demand and a scheduler already in place. We design the site, connect the booking flow and add Middlesy so visitors can get answers and move toward an appointment without waiting for a reply.

Book my free fit call
Recent work

See the system working on Lux Lash Spa.

A custom website, service guidance and a connected booking path, built for a real beauty studio. See Middlesy help a visitor choose a service, explore the studio’s work and reach available appointment times.

  • Custom design and copy for the full site
  • Service pages that guide visitors to the right treatment
  • Connected booking flow on desktop and mobile
View the Lux Lash Spa site
luxlashpalmbeach.com

Actual Lux Lash website · original animations

Lux Lash SpaSee the booking journey

From a question to a time

From a question to the booking route.

Swipe to explore →

01 / Ask
Actual Middlesy conversation on Lux Lash Spa asking whether a visitor wants a new full set or a touch-up

Service guidance

Visitor asks about natural lashes. Middlesy asks whether they want a new full set or a touch-up, then suggests the right service.

02 / Explore
Actual Lux Lash Spa assistant photo viewer displaying Pati's natural-looking lash work

Real work / photos

The assistant shows actual service photos from the site to help the visitor decide.

03 / Choose a time
Actual GoHighLevel calendar inside the Lux Lash Spa widget showing appointment times for the selected service

Available times / calendar handoff

The visitor selects a service and Middlesy opens the GoHighLevel calendar inside the widget to show available times.

Actual Lux Lash Spa screenshots · October 2026

1 / 3
Meet Middlesy

An AI assistant built for the way your business works.

We build your Middlesy around your services, brand knowledge and the way your customers decide. It answers questions, helps people find the right service and connects them to the next step in your business. You approve its knowledge, voice and rules. We plan connections to the tools you already use, or help you choose new ones, then build and test the agreed journey.

Your business knowledge
Your services, policies, prices and approved answers shape the conversation.
Your control
You approve its knowledge, voice, permitted steps and the points that need a person.
Your tools
Keep what works. We assess your current tools and any new ones, then scope the connections your journey needs.

Your Middlesy

Your knowledge. Your rules. Your customer journey.

From first question to follow-through.

  1. 01

    Ask

    Answer from approved business knowledge.

  2. 02

    Choose

    Clarify the need and guide the customer to a suitable service.

  3. 03

    Take the next step

    Open the approved booking or enquiry flow.

  4. 04

    Follow through

    Connected tools handle the agreed confirmations, reminders and follow-up. Custom actions are included only when built, approved and tested.

The Studio Booking System includes a business-specific Middlesy, one compatible scheduler and your contact path. Additional integrations and custom actions are scoped separately and tested before launch.

Book my free 30-minute fit call
What we build

Middle’s Studio Booking System

01

Website

Original copy and design for five pages: Home, Services, Team/About, one priority service page, and Contact/Booking. Built around your existing identity. Two build revision rounds included.

02

Scheduler connection

One compatible existing scheduler connected and verified. Confirmations, reminders and one post-visit review or rebooking follow-up configured where supported. We confirm support for all three workflows before quoting.

03

Your custom Middlesy assistant

The Studio Booking System includes a custom Middlesy assistant built around your business knowledge, tone and customer journey. It answers approved service and policy questions, helps visitors choose the right next step, and connects them to your scheduler and contact path. Direct appointment actions, payments, CRM updates and outbound messaging require separately scoped, approved and tested integrations.

04

Launch and ongoing care

Launch checks, authorized booking and confirmation test, supported measurement setup, staff walkthrough. 30 days post-launch defect correction. Monthly management starts at accepted public launch.

Built to be found on Google and in ChatGPT search.

The Studio Booking System includes original service and location copy, page titles and descriptions, clear page structure, internal links, a sitemap, relevant structured data and agreed redirects. Before approved public launch, we check indexing settings and access for Google and ChatGPT search crawlers. These foundations help search tools understand your business and services. Ongoing SEO and content campaigns are scoped separately.

Search foundations are included. Ongoing SEO is separately scoped. Rankings and AI recommendations are not guaranteed.

Investment

$4,997 setup + $697/month

Start with a free fit call. The $500 paid Plan & Preview is standalone work credited toward the $4,997 setup. After written build approval, pay $2,500; the final $1,997 follows agreed checks and your sign-off, before launch. Monthly management is $697 from accepted public launch. Required third-party costs and extra scope or usage are separate and disclosed before you commit.

Built once. Looked after every month.

Managed hosting, Middlesy and regular checks keep your website supported after launch.

Hosting and Middlesy
Managed hosting, 1,000 AI replies and conversation review.
Checks and updates
Uptime and error alerts, a monthly booking-path check and two total routine-care hours.
A clear view of your system
A short performance note, support for the agreed setup and a $30 monthly communication allowance.

Monthly allowances do not roll over. Extra work or usage needs your approval. Month to month, with 30 days written cancellation.

Book my free 30-minute fit call
Plan and preview

See your homepage before committing to the build.

Every project starts with a paid standalone plan and a working homepage preview. The preview includes one consolidated revision. If you approve the full scope, the plan cost is credited toward the build. If you stop after the preview, you keep the plan and may use the delivered homepage copy and design; the production site and ongoing Middlesy access are not included. Completed preview work is not automatically refundable. No build balance is due unless you approve the full build in writing.

Month-to-month care

Managed service is month to month, billed in advance, with 30 days written cancellation. It includes two total routine care hours and 1,000 AI replies per month, plus a $30 monthly communication allowance. Monthly allowances do not roll over. Extra work or usage needs your approval first. You retain paid custom work and data subject to licenses; managed hosting, Middlesy and workflows end with service, with handover arranged first.

Your part in the project

You provide business information, service details, existing identity assets, scheduler access through approved invitations, and timely feedback at each stage. We work in accounts you own where possible. Scheduler, domain, payment processing and excess usage costs are separate and disclosed before work starts.

Before we talk

A few answers before your call.

How the project works, what you control and what to expect.

Rather email first?

Send us your current site link and a short note about what you are trying to fix. We will reply with honest feedback.

Send a message support@middlernd.com

The Studio Booking System is built for established beauty and wellness studios with one location, up to 10 providers, up to 20 services and one compatible scheduler already in place.

We connect one compatible existing scheduler and confirm support for confirmations, reminders, and one post-visit review or rebooking follow-up before quoting.

Middlesy is a custom-built AI assistant shaped around your services, brand knowledge, tone, rules and customer journey. It answers approved questions and guides visitors to the booking or enquiry flow you use. We assess existing or new tools and scope any additional connections around your business.

You approve its knowledge, voice, permitted steps and the points that need a person. We build and adjust Middlesy around those decisions, including the contact route you want visitors to use.

We build your site with clear service and location copy, structured pages and the technical foundations that support discovery in Google and AI search tools. Before launch, we check crawler access and indexing settings. Search platforms decide what appears, so rankings, mentions and citations cannot be guaranteed. Ongoing SEO and content campaigns are scoped separately.

No. It is a paid standalone phase. You receive a page plan, original homepage copy and a working homepage preview with one consolidated revision.

You keep the plan and may use the delivered homepage copy and design. The production site and ongoing Middlesy access are not included. No build balance is due. Completed preview work is not automatically refundable.

Hosting, Middlesy, uptime and error alerts, a monthly booking check, conversation review and a short performance note. It includes two total routine care hours and 1,000 AI replies per month, plus an agreed communication allowance.

Read all questions
Book a free call

Not sure if your scheduler will fit?

Book a free 30-minute call. We will review your current site, your scheduler and whether the Studio Booking System is the right starting point.

Book my free fit callsupport@middlernd.com

No commitment to paid work. We will tell you if we are not the right fit.

Middle

Websites, booking journeys and Middlesy for beauty and wellness studios.

Book my free fit call support@middlernd.com
  • Studio Booking System
  • How it works
  • Work & examples
  • Questions
  • Platforms
  • Capabilities
  • Contact
  • Privacy
  • Website terms

© 2026 Middle

Middle
  • 01How it works
  • 02Work
  • 04FAQ
  • 05Book my free fit call
Middlesupport@middlernd.com